What is ‘Apparel Merchandising’?
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Apparel Merchandising
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In apparel industry, the term "merchandising" means the link between the management of garment industry (called exporter) and the buyer. In this sector, a merchandiser who creates a good relationship in between exporter & buyer, have to look after every steps like purchasing the raw material (trims, fabric etc), making the garment, finishing the garment, documentation for whole procedure (purchasing raw materials, development technique, production planning) and finally ship it out to desired destination.
Merchandising department is very important and valuable in the Apparel Industry. Merchandiser is the interface between Buyer & Exporter. A merchandiser is responsible from order analysis to shipment. This department is also mediates marketing and production departments.
Following are the main responsibilities of a merchandiser-
· Internal & external communication,
· Sampling,
· Labdips,
· Accessories & trims,
· Preparing internal order sheets,
· Preparing purchase orders,
· Advising and assisting production,
· Advising quality department about quality level,
· Mediating production and quality departments,
· Giving shipping instructions and following shipping,
· Helping documentation department,
· Taking responsibility for inspections and
· Following shipment
